Gold Cross Ambulance was founded in 1968 with the vision of providing quality medical care and customer service to anyone regardless of race, creed, color, religion or the ability to pay.

Gold Cross Ambulance employs highly trained and certified paramedics, EMT’s and other medical professionals. With a fleet of specially equipped emergency vehicles and a state-of-the-art communications center, Gold Cross responds to calls in Salt Lake, St George, Uintah, Utah, Washington Iron, and Juab Counties.

Gold Cross Ambulance exceeds all established standards for emergency response protocols and is fully integrated with other local, county, state and national emergency response agencies to assure a seamless benefit to the community. The company is certified by the Commission on Accreditation of Ambulance Services (CAAS) and is the first ambulance provider in the state to achieve the national distinction. Gold Cross is the 112th  Center for Excellence with ACE Accreditation from  the International Academies of Emergency Dispatch IAED. The IAED certifies our dispatchers through their advanced EMD training. All employees are certified by the Utah Department of Health, Bureau of Emergency Medical Services (BEMS).




As an industry leader in emergency medical services for over fifty years, Gold Cross has a number of qualifications that set it apart from other providers, including the following:

  • Gold Cross has provided ambulance service in Utah for over 50 years, longer than any other private ambulance provider.
  • Gold Cross is a non-subsidized, fiscally responsible, private entity. 100% supported by regulated user fees.
  • Gold Cross is an active participant in a wide variety of local, state, and national EMS committees that support the development of the ambulance industry.
  • All employees are certified by the Utah Department of Health, Bureau of Emergency Medical Services (BEMS), the regulatory agency in Utah for EMS.
  • Gold Cross has established a Quality Assurance/Improvement process to ensure its services are provided in a quality manner.
  • Gold Cross provides its services within all state and nationally recognized guidelines and standards. Response times to calls meet or exceed the National Fire Protection Association (NFPA) Standard, #1710.


While working for Sperry Univac in the 1960’s, R. Gene Moffitt, Founder and Chairman of Gold Cross, managed Intermountain Ambulance in Salt Lake City, Utah. It was from this experience in the ambulance industry that gave him the desire to establish his own company. In 1968, Gene started Gold Cross Ambulance by responded to emergency calls from his home in a 1968 Cadillac ambulance. His vision was to provide quality medical care and customer service to anyone regardless of race, creed, color, religion or the ability to pay.

In the early 1970’s, ambulance drivers would simply “pick up and run” people to the hospital without providing any medical attention to the patient. It was during this time that Gene was instrumental in working closely with the Utah State Health Department to create a certification program for ambulance personnel. His involvement led him to be very familiar with EMS protocols around the country and Gold Cross Ambulance employees were some of the first paramedics trained in the State of Utah. As an ambassador for the health department, Gene traveled all around the state teaching first aid training classes to fire departments and EMTs. Gene also pioneered a system status management for deploying ambulances instead of putting trucks in fixed locations. This approach allowed ambulances the ability to arrive “on scene” quicker.

Moffitt has served as President of the American Ambulance Association, Chair of Utah Emergency Medical Services Committee and President of the Utah State Ambulance Association. In 2017, JEMS, the Journal of Emergency Medical Services, presented Gene with a Lifetime Achievement Award for Outstanding Service in Emergency Medical Services. In 2016, The Utah Department of Health Bureau of Emergency Medical Services presented Gene with The Distinguished Service Award for a Lifetime of Service. He has also received: The Lifetime Achievement Award in 2013 from The American Ambulance Association (AAA); The Healthcare Hero Lifetime Achievement Award from Utah Business Magazine in 2012; and in 2000, Gold Cross Ambulance was recognized as a national leader in the ambulance industry by receiving the J. Walter Shaefer Memorial Award of Excellence.



“The commitment we have to the customers within our service area is to provide high quality emergency medical and non-emergency transport services to anyone in need and to do so quickly, unerringly, and in a cost effective manner.”